International journal of advertising and internet marketing
International Journal of Advertising. The Review of Marketing Communications. 2017 Impact Factor. 2. 494 Members of the EAA can access the Journal online by logging into their EAA website account Publishing 8 issues per volume from 2019Published on behalf of Marketing EDGE. The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leadingedge, international journal of advertising and internet marketing
The journal focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on the associated processes, products, and services.
Journal description. The world's leading review of advertising knowledge is a unique source of authoritative analysis and international coverage of all aspects of advertising and marketing, from both the academic and practitioner perspectives. The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites Exploring social media marketing strategies in SMEs Characteristics of socialmedia marketing strategy and customerbased brand equity outcomes: a conceptual modelinternational journal of advertising and internet marketing advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
International journal of advertising and internet marketing free
International Journal of Internet Marketing and Advertising; International Journal of Internet Marketing and Advertising 2004 Vol. 1 No. 1. Editorial: Pages: Title and author(s) 423: Boost customer loyalty with online support: the case of mobile telecoms providers international journal of advertising and internet marketing International Journal of Internet Marketing and Advertising. SJR is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from It measures the scientific influence of the average article in a journal, Journal description. The IJIMA is a doubleblind referred, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. 4 issues per year. Subscription price. IJIMA is a doubleblind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet. Official Journal of the European Marketing Academy. The International Journal of Research in Marketing is an international, doubleblind peerreviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a